What's Inside a Great Production Book

A production book defines the organization of the photo and video shoot.

It’s an ideal way to receive writeoff on various moving parts of the shoot, hold day-of to stay on track and keep every member on the same page. Below our producer and director Emily Thorsen has outlined the key parts of a great production book.

 

COVER PAGE

1. Client and agency logos

2. Title of the shoot

OVERVIEW

3. Original ask of the client

4. Defined look/feel/objective/use

CONTACT INFO

5. Client and agency contact info

6. Crew contact info

SCHEDULE PER DAY

7. Location

8. Call time for the crew, talent, and client

9. Shotlist

10. Lunch and break times

11. Wrap time

PROP INVENTORY

12. Image of each prop

13. Corresponding reference number

LOCATIONS

14. Address

15. Images of various angles

16. Contact information to owner or scout

17. Permits

18. Completed Insurance and liability forms

19. Parking information and maps

 

TALENT INFO

20. Headshot

21. Contact information

22. Wardrobe sizes

23. Talent agent contact

24. Signed model releases

ADDITIONAL CONTACT INFO

25. Catering

26. Hotel

27. Local film office

28. RV or restroom rental

TRAVEL ITINERARY

29. Flight information

30. Hotel check-in times

31. Hotel contact info

32. Pre-pro and scout

33. Move or relocation times

SAFETY PROTOCOL

34. Local health protocols

35. Pandemic practices

36. Signed waiver forms

INSPIRATION

37. Client provided reference shots

38. Additional found inspiration

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The Key to a Prolific Commercial Library Shoot

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Get to Know Robert Holland: Photographer, Director & Partner