Florida Shoot Locations for Vineyard Vines in Hobe Sound, Jupiter, and Stuart
A search for classic East Coast coastal locations led the production team to Florida’s quieter waterfront communities.
Vineyard Vines partnered with SPLASH Productions to provide Florida production support, location scouting, permitting, and local shoot management for a South Florida summer campaign.
As a Northeast-based brand shooting in March, Vineyard Vines needed a location that could deliver a summer feel without looking overly tropical or distinctly Southern. The team wanted an all-American coastal look with classic marinas, waterfront homes, beaches, and open water — without leaning heavily into palm tree-driven visuals. Locations across Martin County and Palm Beach County provided the right balance. Shooting during Florida’s peak seasonal months also meant many highly desirable production areas, including parts of Palm Beach and Palm Beach Island, were either heavily restricted, difficult to permit, or impractical for larger commercial productions due to tourism, traffic, and seasonal occupancy. The quieter coastal communities further north allowed the team to maintain the elevated East Coast feel they were after while still supporting the logistics of a multi-location commercial shoot.
Working as the on-the-ground Florida production partner, SPLASH Productions scouted and managed locations across Hobe Sound, Jupiter, and Sewall's Point, including beach locations, marina access, waterfront homes, and marine production logistics.
Production coordination included:
Florida location scouting
Beach and marina permitting
Motorhome rental coordination for hair, makeup, and wardrobe
Chase boat coordination for on-water filming
Yacht rental coordination with Hinckley Yachts and Barton & Gray Mariners Club
Waterfront home scouting and management
City and county permit coordination
Local production management for an out-of-state creative team
SPLASH Productions specializes in commercial photo and video production in Florida, helping agencies and brands manage location logistics, permits, crew coordination, and waterfront productions across the state.
A special thank you to the incredible internal production team at Vineyard Vines, the fast-moving local permit offices across Martin and Palm Beach County, and the local community support that helped make the production possible — especially the residents and beachgoers at Hobe Sound Beach who graciously worked around production as portions of the beach were temporarily occupied during filming.