LA & Orlando Production for Brownstein Group

TruGreen is the nation's largest lawn care company, serving customers across the United States with lawn, tree, and shrub care. The images SPLASH captured represent the tagline “Live Life Outside” with proud customers enjoying moments in their yard.

The Brownstein Group reached out to Robert and the team at the end of 2022 for a library asset shoot for their client, TruGreen. Similar to the project we completed for the agency two years prior, we were hired to shoot stills and b-roll concurrently. The shoot was awarded on January 9th for a quick turnaround January 20th shoot date. In the end, we accomplished a lengthy 72-scene shotlist with variations. How? With a fluid schedule, reflectors, limited lights for fast production, stabilized run-and-gun motion cameras, and an experienced crew.

A few moments from the morning of day 1 including photo outputs, video b-roll, and behind the scenes:

Behind the scenes from Day 2 in Orlando, Florida

150 Retouched Final Images
2 Hours B-Roll
13 Crew Members/Day
20 Models
100s of Props
97 Hours Pre-Pro
2 Shoot Days
72 Scenes
22,000 Image Files

Thanks to the great crew from both California and Florida, agency Brownstein from Pennsylvania, and client TruGreen from Tennessee.

BEHIND THE SCENES: